About Admire

Helping people develop people

Developing people is the hardest part of management. We exist to make it easier.

Our Mission

Make developing people easier

Most leaders are promoted, then left to figure it out alone. We give them clear expectations, honest evidence, and a way to grow their people.

Our Vision

A world full of great bosses

Someday, someone will tell their friends you were the best boss they ever had. We measure ourselves by how many of those moments we help create.

Our Belief

Everything is a skill

Leadership, coaching, judgment: none of it is innate. All of it can be defined, observed, and developed. That belief drives everything we build.

Our Story

Our Story is Your Story

We remember the moment we were first promoted to management. The jolt of excitement for being recognized. The sense of growth and empowerment. The bigger salary. We floated home that day on a dopamine cloud.

Then reality hit.

We arrived at work the next day terrified. We felt like an imposter. We thought: any minute now they will figure out that we have no clue what we're doing and take away this promotion.

So we struggled. We sometimes found a breadcrumb of guidance or mentorship or some incomplete tool here or there. We jumped at the latest management fad or book. We read them all. Many were superficial. Some are just plain wrong.

What was missing was clarity on how to do the job. How to develop people, not destroy them. Not just to have management skills, but feel confident in those skills. There wasn't a clear process to acquire them and help our team members develop the skills they needed.

We desperately wanted both a mentor and an assistant manager at the same time. We looked for a solution. We found nothing.

So we built Admire.

Today's technology has finally caught up to our ambitions. However, our vision for Admire is so much more than technology.

The prevailing system of management destroys people. We are all born with intrinsic motivation, self-respect, dignity, curiosity to learn and the joy in learning. The current work environment ranks and punishes people when it should develop and guide them.

Despite this, there are incredible leaders who rise above it all. These are the people often described as "the best boss I ever had" and they seem like mystical figures.

It is not mystical. There is a systematic approach to developing people and you can learn it. At Admire we are focused on making the job of leadership easier.

Leaders who develop people get more people to develop. When you genuinely invest in people, they never forget it. You help create the foundation they build on for the rest of their career.

In the future, someone who worked on your team will tell their friends at a dinner that you were the best boss they ever had. If we can play a small part in helping that day happen, we are fulfilled.

The Founders

Built by people who've been there

Payam Moghaddam

Payam Moghaddam

Co-Founder

As an SVP of Engineering and Chief Architect at a large enterprise, and CTO at multiple midsize companies, I’ve led engineering teams of every size, not through rigid hierarchy, but by creating environments where people had genuine autonomy with clear direction.

Great teams are not built by layering on more process and complex technology. They're built by giving people the right skills and guidance and then letting them own the outcome. The philosophy that everything is a skill is how I've repeatedly achieved success, with minimal management overhead.

Specifically as an engineering leader, I build with an emphasis on simplicity so that we accrue minimal technical complexity to weigh down our agility to adapt and focus on our customers' problems. At Admire, our platform is built with this philosophy and it's how we are solving for a complex problem space with incredible leanness and velocity.

Keith Cerny

Keith Cerny

Co-Founder

I've invested over 25 years in tech, serving as a Chief Technology Officer and a Chief People Officer, a Founder and Board Member. These roles taught me that most organizational issues are in how people treat each other and the gaps in leadership skills.

At Galvanize, then through Fresh Founders, and as an angel investor, I've watched dozens of brilliant people hit the same wall: the shift from doing the work to leading the team. It's one of the hardest changes in a career, and most face it alone.

Payam and I are building Admire because we lived that shift without a playbook. We faced the struggle. We want every leader to understand what great leadership looks like, and help them on the journey there.

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