Brand assets and guidelines
Writing about Admire? Grab our logo, colors, founder photos, and the words to describe us. Anything else, email sales@admire.ai.
The short version, ready to quote
Teams underperform when no one's clear on what good looks like. Admire is the Management Intelligence Platform that helps leaders make it clear: set sharper expectations, see where each person's skills stand, and close the gaps until the whole team is stronger. Because the work is structured, AI handles the legwork, so managers get their time back. Founded in 2026 by Payam Moghaddam and Keith Cerny.
Admire
The product and company name in most contexts. Always capitalized as a proper noun.
Admire.ai
When referring to the website or where the domain adds clarity.
Admire Canada Inc.
Legal contexts only, such as contracts and formal attributions.
Two variants, used consistently
Green on light backgrounds, white on green or dark. That's the whole rule; please don't invent a third variant.
How to use the brand
Do
- Use the green logo on light backgrounds, the white logo on green or dark.
- Keep clear space around the logo of at least the height of the letter A.
- Use the SVG wherever possible; it stays sharp at any size.
- Write Admire as a proper noun, never all caps or all lowercase.
Don't
- Don't recolor, stretch, rotate, or add effects to the logo.
- Don't place the logo on busy images or low-contrast backgrounds.
- Don't combine the logo with other marks into a new lockup.
- Don't imply endorsement without written permission.
Palette and typeface
Inter
We use the open-source Inter typeface for everything, from headlines to body copy.
